A Barter Exchange for Radio Forecast Network Announcers and our Media Partners.
The MediaAdPro Exchange concept was born out of necessity. It is a way to utilize excess inventory to pay for the things needed to run your company or pay for things you can’t justify with your current cash flow. The radio advertising sales business has changed over the years. Many national and regional clients are offsetting their ad spending with goods and services: Tickets to amusement parks, credit at resorts and hotels, admission vouchers to various venues and attractions, etc. These clients barter tickets and gift certificates (excess inventory) to pay for part or all of their advertising budget. It’s all about “Excess Inventory.”